Introducing a new product is a team sport. It requires a talented group of product engineers, for instance, a few brilliant product marketers and, of course, a savvy sales force. Equally important, although often overlooked: It requires a visionary event planner capable of designing and executing a memorable product launch.
If you’re that planner, you should know that the key to a successful product launch is interactivity, according to John DeLeon, director of business development for Motivation Through Incentives, a meeting and incentive company based in Overland Park, Kan.
“Interactive elements work really well with a launch, especially when you can get the customer to try out the product on site,” DeLeon tells Successful Meetings contributor Alex Palmer. “If done right, it’s the kind of experience that will get them telling their friends or colleagues about the new product. It’s really one of the main advantages of a public launch.”